Government Moderating Role on Eco-Friendly Food SMEs development: Consumers Perspective

Abstract

This research investigates the influence of government assistance on green growth of SMEs in the food sector in terms of production, price, and promotion. The research focuses on customers' attitudes toward green products in the food sector and fills a gap in the literature on green development implementation and consumer attitudes. In this regard, the study provides a research model to examine the link between production, pricing, and promotion, as well as sustainable development in the presence of government influence. The research approach was tested only by evaluating research hypotheses using data acquired from customers in Dubai. Unfortunately, time constraints and a small sample size made applying data validity and reliability methodologies challenging. The analysis's findings are reported. Several implications are examined. Despite the limitations, this study adds to the literature and provides useful data that highlight the significance of SMEs empowerment as a fundamental driver of green economic growth. It also improves our understanding of how consumers perceive the quality and value of green food production in comparison to their expectations of actual products in terms of attaining the Sustainable Development Goals (SDGs).